Course Contents：
- Choosing effective e-marketing channels and media
-e-Mails
-Search Engines
-Display Banners
-Web Directories
-Social Media, ...etc.
- What are success factors of different e-Marketing channels?
- How to maximize the ROI of e-Marketing channels?
- What are the game rules of e-Marketing channels?
- How to win against competitions?
- How to plan & measure success of e-Marketing campaign
- What are the fundamental measurement standards?
- How to decide budgets and allocation of budgets?
- Success Stories/Case Studies Analysis
- Other related matters/considerations
-Payment gateway
-e-Commerce & shipment logistics
...etc.
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Date： |
June 25, 2010 |
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Time： |
9:30am to 5:00pm (1 hour lunch) |
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Venue： |
16/F., One Grand Tower, 639 Nathan Road, Kowloon, Hong Kong (MTR Exit E1) |
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Fee： |
HK$1,850 per person |
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Medium: |
Cantonese supplemented with English material |
Application/Enquiry：+852 2723 9977 or admin@adamshk.com
Online Registration：www.adamshk.com/forms/register_event.htm
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Lecturer：
Mr.Matthew KwanPrincipal ConsultantAdams Company LimitedHe is actively being invited to teach and speak on e-Marketing, Management, Leadership, Marketing, Presentation and Visual Language, Entrepreneurship in different Institutes and Organizations including: The Hong Kong Management Association RMIT University of Australia Bulacan State University of Philippines Federal of Hong Kong Industries …and more |